Distributed working patterns combined with the freelance boom has led many companies to embrace the remote workforce in a way that simply wasn’t possible in the past. There are now so many talented individuals out there just waiting to sell their skills that firms have a real choice about who they employ. Competition between individual remote workers is driving up standards, meaning that companies not only save on costs but can get higher-quality work done in the process.
One of the reasons companies developed great cultures in the past was because people were together physically in a community. It’s one of the reasons why tech giants spend so much money on huge campus office complexes: they want to bring people together because they know that by doing so, they can achieve powerful synergies.
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